About JBA
Jones Badminton Academy (JBA) is a grassroots badminton academy delivering high-quality coaching across Milton Keynes. Founded in 2025 by England International badminton player Samuel Jones, JBA was created with a simple mission: to inspire a generation of young people to discover, play and love badminton.
Drawing on his vast experience as a professional player competing internationally on the European and World Tours, as well as his extensive coaching background, Sam is passionate about creating environments where young players can learn, grow and thrive. Through a combination of expert coaching, structured player development and a fun, inclusive atmosphere, JBA provides children with the opportunity to build confidence, develop new skills and achieve their full potential both on and off the court.
Today, JBA's coaching team includes current international players and experienced coaches who share the academy's commitment to helping every child play, grow and shine.
Badminton England Affiliation
Jones Badminton Academy is proudly affiliated with Badminton England, reflecting our commitment to the highest standards of coaching, safeguarding, and club governance, and ensuring a safe, supportive, and professionally led environment for all our young players.
Inspire a generation of young people to discover, play and love badminton.
To grow grassroots badminton by giving as many children as possible the opportunity to play, learn and thrive through high-quality coaching.
Central Sports Partnership
We are proud to partner with Central Sports, the UK's leading badminton retailer, helping to ensure our players have access to high-quality badminton equipment at competitive prices.
As part of our partnership, we have also developed an exclusive JBA x Central Sports clothing range, which our players proudly wear at training sessions and events. In addition, all Jones Badminton Academy members benefit from an exclusive 5% discount code, giving them access to some of the best prices on badminton rackets, footwear, clothing and equipment.
MKCC Youth Safe Practice Mark
Jones Badminton Academy is proud to have been awarded the Milton Keynes City Council (MKCC) Youth Safe Practice Mark (YSPM), recognising our exceptionally high standards in safeguarding, governance, and duty of care.
This accreditation reflects our commitment to providing a safe, inclusive, and professionally run environment for every child and family involved in JBA. From robust safeguarding policies and clear reporting procedures to thorough staff training and accountability, we place player welfare at the heart of everything we do.
Parents can be confident that JBA operates in line with best practice standards, ensuring every session is delivered with the highest levels of care, safety, and professionalism.
JBA's Values
Inspire through sport
We use badminton to inspire confidence, build character and promote healthy lifestyles from an early age.
Progress with purpose
Sessions are designed to encourage children to explore new skills and learn through consistent practice; we ensure players leave better than when they arrived – on and off the court.
Fun is fundamental
We foster a joyful and encouraging environment where learning is exciting, challenge is encouraged and smiles are guaranteed.
Grow for the long game
Players are actively encouraged to be inquisitive about all aspects of badminton, from trying new skills and learning new shots to watching top players from around the world to attempt, imitate and follow in their footsteps.
Everyone belongs
Inclusive, supportive and welcoming – we make every child feel seen, valued and safe.
