About JBA
Jones Badminton Academy (JBA) is a brand-new, grassroots-focused badminton academy based in the heart of Milton Keynes. Founded by Samuel Jones in 2025 — a professional badminton player currently competing on the European Circuit and ranked around 75 in the BWF World Rankings — JBA aims to inspire and develop the next generation of badminton talent. Drawing on his extensive playing and coaching experience, Sam is passionate about creating an environment where young players can learn, grow, and thrive.
Inspire a generation of young people to discover, play and love badminton.
To grow grassroots badminton by giving as many children as possible the opportunity to play, learn and thrive through high-quality coaching.
Badminton England Affiliation
Jones Badminton Academy is proudly affiliated with Badminton England, reflecting our commitment to the highest standards of coaching, safeguarding, and club governance, and ensuring a safe, supportive, and professionally led environment for all our young players.
MKCC Youth Safe Practice Mark
Jones Badminton Academy is proud to have been awarded the Milton Keynes City Council (MKCC) Youth Safe Practice Mark (YSPM), recognising our exceptionally high standards in safeguarding, governance, and duty of care.
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This accreditation reflects our commitment to providing a safe, inclusive, and professionally run environment for every child and family involved in JBA. From robust safeguarding policies and clear reporting procedures to thorough staff training and accountability, we place player welfare at the heart of everything we do.
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Parents can be confident that JBA operates in line with best practice standards, ensuring every session is delivered with the highest levels of care, safety, and professionalism.
JBA's Values
Inspire through sport
We use badminton to inspire confidence, build character and promote healthy lifestyles from an early age.
Progress with purpose
Sessions are designed to encourage children to explore new skills and learn through consistent practice; we ensure players leave better than when they arrived – on and off the court.
Fun is fundamental
We foster a joyful and encouraging environment where learning is exciting, challenge is encouraged and smiles are guaranteed.
Grow for the long game
Players are actively encouraged to be inquisitive about all aspects of badminton, from trying new skills and learning new shots to watching top players from around the world to attempt, imitate and follow in their footsteps.
Everyone belongs
Inclusive, supportive and welcoming – we make every child feel seen, valued and safe.
